View self rescue cut down the official guidance price 燕山大学勤工助学

Qoros self-help: full cut official guide price year first down a Glutinous Rice Balls will save hungry qoros it just past the Lantern Festival, the hot Glutinous Rice Balls is not the end of the table, has always been the qoros personal independence of conduct he lit the "fireworks" Madden: qoros 3 sedan, qoros 3 door version five and the qoros 3 city SUV 18 models fully lowered new official guidance, in various models of different price strategy, the maximum reduction of 26 thousand yuan. "Ground thunder", although after the lunar new year for the first time "officer down" as early as the time of surprising, but still as last year the car had "officer down" continued. By the country’s macroeconomic situation and the stock market decline, in 2015 the entire car market growth continued to decline, the market competition is increasingly intense. In the official micro signal issued price notification, said qoros frankly: "many car companies to increase promotional efforts, such as your savvy consumers are on the Car Buying overhead more cautious, cut bleeding money need more reason to sweat." Official data show that in 2015 the concept of brand awareness increased from 47% to 62%, sales also increased by nearly 170%. Although the second half of 2015 to view the rebranding of series of work but very fruitful, after all the base is too low, have significantly improved sales performance and not let both shareholders and company executives satisfaction. In the joint venture brand price down, intense competition and low market growth pressures hit today, a major factor in preventing more consumers choose to view is "qoros price" impression label, this point of view to leadership. We are more willing to listen to consumers’ voices. Looking forward to a closer approach to consumers with a pragmatic approach." Therefore, announcing the large-scale price reduction has become a painful and inevitable choice. After the official price reduction, the cost performance of the whole product has been greatly improved. For example, the concept of 3 city SUV, after the price has become the same level in the wheelbase of the longest, and the whole series of 1.6T turbocharged engine advantage models. A car related to the responsible person told reporters that in 2016 the concept of "car" to let the product into the thousands of households". On the outside of the price can not drop quality concerns, "he responded, qoros will continue to do" to build a world-class car "to enhance product value and competitiveness" and "adhere to the interests of consumers as the center". The concept set up in 2007 has independent, complete operational capability, independent global team, independent R & D process. It is a positive development, six years grinding sword, qoros 3 debut debut Geneva auto show will be abroad in Europe; the car crash test demanding, qoros 3 record historical security score, and won the German red dot design award. The development of a good car is worthy of respect, but how to make good use of matching products to win market position, how to develop a consumer recognition of the pricing strategy, how will the brand connotation and culture into the hearts of the people, from another dimension to test the young auto enterprise. It caused widespread theory in 2015

观致自救:全面下调官方指导价   猴年第一降 这颗汤圆会拯救饥肠辘辘的观致吗   刚刚过去的元宵佳节,滚烫的汤圆还未端上餐桌,一向特立独行的观致便点燃了劲爆的“大烟花”:观致3轿车、观致3五门版和观致3都市SUV等18款车型全面下调全新官方指导价,在各车型不同的降价策略中,最高降价幅度达2.6万元。   “平地一声惊雷起”,虽然农历新年后首次“官降”时间之早令人惊讶,但仍可看作去年各家车企连番“官降”的续曲。受国家宏观经济形势以及股市下跌的影响,2015年整个汽车市场的增势持续下滑,市场竞争愈发激烈。   在官方微信号发布的降价通知中,观致坦诚地表示:“不少车企加大促销力度,精明如你们的消费者也对购车的开销更加谨慎,掏出血汗钱需要更充分的理由。”   官方数据显示,2015年观致品牌知名度从47%提升至62%,销量也同步增长近170%。尽管2015年下半年观致的品牌重塑系列工作卓有成效,但毕竟基数太低,已经有明显提升的销售成绩还不能让股东双方和公司高层满意。   在合资品牌价格下探、激烈竞争和市场低增长双重压力来袭的今天,阻碍更多消费者选择观致的一大因素就是“观致价高”的印象标签,这一点观致领导层心知肚明。   “观致正视这种市场趋势的变化,我们更乐于悉心倾听消费者的心声。期待用务实的态度离消费者更近一步。”于是,宣布大规模降价成为观致痛苦而又必然的选择。   此次官方降价后,全系产品的性价比均得到极大提高。例如观致3都市SUV,降价后一跃成为同级别中轴距最长、且全系标配1.6T涡轮增压发动机的优势车型。   观致汽车一位相关负责人对记者说,2016年观致汽车要“让产品走进千家万户”。关于外界“降价能否不降品质”的担忧,他回应称,观致会继续做到“坚持造国际一流的好车”“坚持提升产品价值和竞争力”和“坚持以消费者利益为中心”。   2007年成立的观致有着独立完整的运营能力、独立的全球团队、独立的研发流程。它完全正向开发,六年磨一剑,处子作观致3初次亮相日内瓦车展便受到海外好评;在要求严苛的欧洲新车碰撞测试中,观致3创下了安全评分的历史最高纪录,并获得了德国红点设计大奖。   研发出一款好车固然值得尊敬,但如何用好产品赢得相匹配的市场地位,如何制定出消费者认可的定价策略,如何将品牌内涵与文化植入人心,则从另一个维度考验着这个年轻的汽车企业。   在2015年引起广泛热议的“独立宣言”中,观致明白无误地表达出“走出一条中国品牌向上发展之路”的远大志向。然而竞争日趋激烈的市场瞬息万变,为了站稳脚跟,这位年轻的“开拓者”很多时候不得不“摸着石头过河”,甚至经历了某些曲折的试错阶段。   观致汽车执行副总裁孙晓东曾这样告诉记者:“观致是个‘出生’不久的小孩,如果按照传统方式成长会很慢,只有不停创新,才能赶超对手。”   在观致宣布“官降”后,不少网友、观致车主在留言中表达了自己的支持,希望其勿忘初心,继续坚持安全和品质。观致内部员工也坦言,这有些出乎意料。   观致的产品性能和品质是备受认可的,但作为硬币的另一面,过高的定位使得其生产成本居高不下。有资料显示,观致95%以上的供应商都是为国际知名品牌供货的一流供应商,如麦格纳斯太尔的整车系统工程研发、德国蒂森克虏伯的白车身及钢板、TRW的ESC系统和安全气囊系统、阿尔派电子车载信息娱乐系统主机及音响等。此次“官降”后,如何在保证品质的同时控制采购成本,成为摆在观致面前的一道难题。   破釜沉舟的大规模“官降”,有望使观致摆脱目前“眼高手低”的尴尬处境。经过这一役,观致不只是有了大幅提升销量的希望,向务实悄然转变的风格也为其品牌营销带来更多可能。   在观致5 SUV即将上市的关键时刻,此次观致3的全线调价无疑会为新车腾出更大的价格空间。只要接下来的定价策略继续保持务实、合理,观致汽车将有机会盘活整个产品棋局。 进入【新浪财经股吧】讨论相关的主题文章:

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